When: 8 June 2016, 5:30pm-8:30pm
Slides from the event can be downloaded here: pdf Six Protocols_IT Brand (2.71 MB)
Last date for On-line Registration: 06/06/2016
Whether it’s a Southwest Airlines model ‘no frills’ or something akin to the Emirates Airlines ‘white glove’ experience in a Jennifer Aniston commercial, it’s not the operating model chosen that tarnishes the IT Brand.
The problem is when the IT promise is not aligned with the cost structure approved to support it. This can be prevented by clearly defining the IT value proposition before making decisions on the costs of services. Basically, you can’t promise first class seats and deliver coach.
Takeaways:
• Understanding “What is the IT Promise” (Customer Value Proposition)
• Defining IT Practices That Support the IT Brand
• Examples of What Tarnishes the IT Brand
• Building the Individual Brand of IT Employees
This interactive session will explore how we can create a strong understanding of each customer’s needs (value proposition) and then design a delivery approach to improve that customer’s condition in a measurable way. The presenter will share and ask you for real world examples where organizations proactively managing how customers perceive IT (managing the IT Brand) by setting expectations and then always delivering on commitments. This in turn results in a positive working relationship between the technical services centers and the business partners which is a win/win for everyone.
Register today!
Patrick Lesandrini: Author, Consultant - After more than two decades on the front lines of IT, Patrick has built a reputation for directing complex IT initiatives to realize transformational results for the business, customers and IT teams involved. His pedigree includes 18 years IT experience at McKesson, a Fortune 15 Company as well as consulting at eBay & PayPal in Silicon Valley. Patrick’s mission is to translate his valuable insights into an actionable set of strategies that guide organizations to transform the value of Information Technology.
Speaker's Book: The Six Protocols of IT Transformation provides the framework and common language for how IT organizations can reliably deliver outstanding benefits to both internal and external customers using a Value-Based IT strategy.
PM Insights - Sunnyvale is an excellent opportunity for members and non-members to network with peers and stay on top of our ever-changing Silicon Valley career environment and the skills needed to survive. The event is a combination of networking, career environment scanning, and a topical presentation on a career management related subject. For Project Management Professionals (PMP) the event offers educational credit toward maintaining your certification credential.
Meeting Leaders: Kuntal Thakore, PMP, CSM Contact Meeting Leaders
PDU Info: 2.0 - Category A PDU claiming instructions
Program Agenda:
Food: Complimentary snacks, non-alcoholic drinks, popular Samosas/Chutney
On-line Registration
At-the-Door Registration
A limited number of registrations can be accepted at the door on a first come, first served basis. Once this limit has been reached, the event will be closed to additional attendees.
Cancellation Policy
This event is a professional society meeting, held for the benefit of its members. The Plan Ahead registration fee paid is based on the registrant's ability to commit to attendance, ahead of time. The Plan Ahead registration fee will not be refunded for any reason, other than event cancellation, after normal business hours (5:00 PM, Pacific) on the registration deadline day. The PMI - Silicon Valley Chapter reserves the right to make last minute changes to program content and speakers, as circumstances dictate.